What are the changes in advertising formats in 2023?

By 2023, advertising formats have undergone some changes and innovations in response to rapid technological advances and changes in consumer behavior.

Here are some of the possible changes in advertising formats expected in 2023:

Augmented Reality (AR) and Virtual Reality (VR) ads: as AR and VR technologies mature and become more popular, ads are also more immersive and interactive. For example, with AR ads, consumers can “try on” glasses or clothing.

1、Personalization and smart ads: Using big data and machine learning, ads can more accurately target individual consumers with content that better meets their preferences and needs.

2、Voice search and advertising: With the popularity of intelligent voice assistants such as Alexa, Google Assistant and Xiaoxia, voice search advertising is on the rise.

3、Further evolution of social media: short videos and live streaming platforms continue to be prevalent, and advertising formats have adapted accordingly, focusing more on interaction and engagement with users.

4、More native ads: ad content is integrated with platform content and looks more natural and less jarring.

5、Programmatic ads: ads are combined with content, such as Netflix recommendations and storytelling, so that ads are seamlessly integrated with entertainment and educational content.

6、Environmental and Social Responsibility Ads: As consumers’ concern for environmental and social issues increases, more ads begin to emphasize their brand’s social responsibility and environmental philosophy.

7、Interactive video ads: Users can interact with video ads by clicking, dragging and dropping, etc., increasing user engagement.

8、Ad formats driven by 5G technology: 5G’s ultra-high speed and low latency make for richer ad formats, such as high-definition 3D video ads and instant interactive ads.

These changes are predictions based on current technology and market trends, and actual ad formats may vary depending on the region, culture and speed of technological development. But no matter what, the advertising industry is constantly looking for more effective and creative ways to connect with consumers.