What is online advertising?
Online advertising refers to advertising information released through Internet media and platforms, including but not limited to search engine ads, social media ads, banner ads, video ads, mobile application ads and so on. With the popularization of the Internet and the development of technology, online advertising has become a mainstream form in the advertising industry.
The following are some of the characteristics of online advertising:
- Precise targeting: using big data and user behavior analysis, advertisements can be precisely displayed to the target audience.
- Highly interactive: Users can directly click on the ads to enter the relevant page or application and interact with the ad content.
- Cost Flexibility: Depending on the budget and advertising effect, the frequency and position of the advertisement can be adjusted in real time.
- Traceability: You can monitor the display, click and conversion of the ads in real time to evaluate the advertising effect.
- Wide coverage: Internet users are spread all over the world, and online ads can quickly reach all regions and groups.
However, online advertising also faces some challenges, such as the use of ad-blocking tools and users’ ad fatigue, which require advertisers and platforms to continue to innovate and provide more valuable and attractive ad content.